years ago, "Madison Avenue" was still synonymous with "advertising."
That monopoly ended when L.A.'s Chiat/Day landed the Apple
account and took a large chunk of Nike's advertising. Soon
Fallon McElligot, Mullen, McKinney & Silver and other agencies
around the country were setting the standards for creative,
clever and image-driven advertising.
the years, advertising was opened up to include a wider range of styles and techniques
that let the handiwork and the humor of the photographer shine through. Slick
ads were out, soft-sell was in, and new, more emotive and experimental styles
of photography were showing up in national ads.
selection of advertising images shown here, gathered with
the help of both art directors and art buyers, represent
both good advertising and good photography. The best of
them balance the sensibility and self-expression of the
photographer with the demands of the client, the agency
and the marketplace.
a thumbnail to begin